THE BENEFITS OF SOCIAL MEDIA MARKETING FOR BUILDING BRANDS
There is no denying the fact that social media dominates a large part of our lives and for all the downsides we hear about there are also enormous amounts of positivity and if you’re not using it in your business then you’re missing a trick.
It’s estimated that over half of the world’s population are using social media. It’s hardly surprising then, that around 50% of users regularly log into their accounts multiple times per day, over 80% of users say that they first discover new products on social media. On average most users have around 8 different accounts which they spend over 2 hours per day looking at, it’s believed that across the popular platforms there are around 10 new users per second. Estimates suggest that more than five hundred hours of content are uploaded every minute on our favourite video sharing platform.
On average most users have around 8 different accounts which they spend over 2 hours per day looking at, it’s believed that across the popular platforms there are around 10 new users per second.
Regularly posting is a key factor in driving traffic to your website. By sharing content from your blog or website to your social channels is a great way to grow readership as soon as you publish. Over 70% of marketers say their efforts are either effective or very effective for business growth.
Another major benefit in utilising it is the possibility to create real human connections by introducing your followers to the people who work in your company and to showcase how existing customers benefit from your products and services plus demonstrating how they work in real life.
As social media is a crucial part of the modern business marketing strategy it’s vital to understand each platform to get the very best out of it. It’s good to start by deciding which platforms are best for your business. The information can be overwhelming, simple things like understanding the best times and how often to post can vary and are often overlooked. Plan ahead and be aware of the correct post sizes and file types, plan ahead and set goals and schedules. It’s also useful to check out the competition to see what they’re doing and if there is an audience for you on a particular network.
Don’t post for the sake of it, make sure there is a true objective, always choose quality over quantity. Focus on your audience and don’t spread yourself too thin. It’s a good idea to determine how you would like your business to be perceived, be professional but don’t be too corporate. Strive for authenticity, consider the type of language you use and be credible, you’re talking to real people who’ll respond to a real person. Keep your message concise, be moderate with humour and always respond to comments, be positive and avoid negativity. In the ever changing world of social media try to keep up to date.
The opportunity to grow your business, be visible, and establish your voice in a vast potential market is right at your fingertips. Let’s get after it.
